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A business should not underestimate the power of its website to increase its reputation online, bring in new customers and make sales.
Using search engine optimization is the best way for a business to maximize the potential of its website. This article has tips on some quick and easy ways to do that.

When you set up your WordPress blog you MUST use keyword URLs instead of numbers! p=243 doesn’t tell Google what your page is about, but having WordPress insert some or all of the title into the URL will show Google that those keywords are important. This will bring far more traffic, so implement it!

Search engine optimization is one of the best ways to get your content seen on the web. This can help you gain new traffic to your webpage, allow you top search engine rankings, and even boost sales if you are selling on your site. There are many benefits to SEO.

Select which inbound links you want. If a website is associated with a spam, you do not want to see your business listed there. Typically, getting an inbound link from a website that gets more traffic than yours should help you. Concentrate your efforts on getting links from websites that rank higher than yours.

Take care when using your social media presence to boost your main site’s PageRank. The data you provide on your social media pages (e.g. Facebook and Twitter bios) should dovetail with the main keywords of your website. This establishes a relationship between the two that can help improve the positioning of both your social media presence and your main site.

If you are having a hard time writing good content and optimizing your blog or website at the same time, you have to make a choice. You should probably focus on writing quality content and worry about optimization later. If your site looks like a long series of keywords, no visitor will ever come back to it.

If you want to include keywords in your URLs, you should use hyphens between them. This will make it easier for search engine spiders to recognize different keywords, allow your visitors to read the URL and understand what the page is about. Make sure you use hyphens instead of underscores.

To encourage searchers to click on your site, make sure that you choose a relevant meta tag for every page of your website. The meta tag is the brief description that appears under your title on the search engine results page, and without it, people may not know what your site is about.

Check your bounce rate and lower it as much as possible. Your bounce rate is how quickly someone clicks into your site and then leaves. Search engines interpret a high bounce rate as a signal that your website was not helpful when searching on that keyword. This damages your standing in the SERPS.

As stated at the beginning of this article, search engine optimization is very important for a business to be successful online. A business can meet its goals by using search engine optimization to enhance its website and its rank in the search engines. Applying the tips in this article will help to do that.

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