Social Media for Business – Myths about Social Media for Businesses

Vivere Digitale - 14 Marzo 2019
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In the world of business, marketing strategies and techniques are riddled with myths, just to discourage people from using them. When social media became a popular marketing avenue or option for business owners, it had its own myths that discouraged traditional and old-school business owners from using them. Before the advent of Twitter and Facebook, it was considered a leap of faith for business owners to abandon traditional forms of marketing and use Internet marketing as a viable marketing option. So, what are these myths?

1.) Everybody’s on social media – Internet marketers will perpetuate these myths to business owners who think social media sites like Facebook can rake in millions of visitors. Internet marketers will do anything to hook business owners in, which is why this is the most prevalent myth. Facebook and Twitter may have millions of visitors, but it won’t guarantee that you’ll earn the same amount of visitors for your account or page. This is due to the fact that not everyone on social media is looking for you. If you’re using social medial, you need to set a realistic expectation on the kind of traffic you want to generate, like hundreds or a thousand a month.
2.) Social media requires special companies – Yes and no. Social media management is something that can be done in-house or you can hire companies to do it for you. The latter is often perpetuated as a myth to generate customers. Social media management is not that difficult. The concepts are easy to learn and the theories are easy to understand. There is no need for a specialized degree or graduate program to be considered as a social media guru.
3.) Social media generates traffic overnight – Again, yes and no. While social media will boost traffic to your company website or office, it won’t be in the hundreds or thousands overnight. Traffic generation with social media is gradual. You’ll increase your traffic the more you work on your social media efforts, which will bring us to the next myth.
4.) Social media requires 8 hours of work and attention – This is not true. You’d only have to spend at least a couple of hours to update your Facebook or any other social media account. This is to ensure customers that the page or account is being managed and they can expect fresh updates from you. This also gives them an idea that your business’s social media account is an avenue for customer interaction, which is a huge bonus.

Social media may have its myths, but it shouldn’t stop business owners from taking advantage of using sites like Facebook and Twitter.

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Social Media for Business – Full Benefits of Social Media for Business

Social media sites are everywhere. Hollywood celebrities and corporate executives have one or two accounts in social media sites like Facebook and Twitter. Internet marketers and consultants claim that social media is a good avenue for businesses to reach out to their customers, but is there any statistical data that would back this claim up? Numerous surveys from a couple of years ago have returned interesting data like the demographics of people using the Internet, the age group who dominates certain social media sites, and so on.

A couple of weeks ago, some new data have been presented by surveys done by Social Media Examiner. According to the survey, 89% of small and medium-scale businesses (SMB) have reported an increase of exposure and 75% have claimed that increase in traffic is one of the two biggest benefits of social media. Other benefits included marketplace insight (69%), more loyal fans (65%), lead generation (61%), and improved search engine visibility and rankings (58%).

Amongst these respondents, 79% have integrated social media into their business’ marketing activities.
What other statistical data can persuade business owners to include social media in their marketing arsenal?
– 78% of small businesses get 25% or ¼ of their new customers from social media sites. This means that 1 out of 4 customers have heard about your business from your social media account. Social media provides business owners with both free and paid exposure to a wide-range of receptive customers.
– 27% of Americans check their social media accounts multiple times a day.
Facebook fans tend to spend more online at a rate of 43% more than non-Facebook users. Social media sites have helped businesses increase their business visibility or bring traffic to their website.
– 45% of adults check recognized brand pages. Examples of these pages are Nike, Reebok, Ford, and Samsung. This simply means that social media sites are becoming essential for building any business brand, thereby solidifying its purpose as a premiere social brand builder.
– People are more likely to remember a Facebook post than a sentence from a book, and more likely to remember a post than a random face.

What do all these mean? It simply means that your customers are waiting for you to create a Facebook or any social media page. It’s not enough for you to create a website because they’d rather view your business if it came from something they were familiar with, like Facebook or Twitter. Take the time to check out Twitter and Facebook and see what they have in store for you.

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Social Networks With Bright Future In 2013

There is no stopping social networks from influencing real society this 2013. It will become stronger and better with new social networks that will carve their influence and earn their spurs in the New Year. As people spend more time in social networks, more ideas will come up to bring about a dynamic shift in how we use the Internet. Let us take a peek at the social networks that are expected to make a huge impact in 2013.
Foursquare
As more marketers use location-based data, Foursquare is expected to be at the forefront of this revolution. While most people using Foursquare are avid fans of Facebook and Twitter; it offers a different experience. Foursquare combines user driven content and location service. This formula spells success for anybody that is engaged in social networks and wants to harness its power.
Friendster
Friendster is not dead! Friendster is not dead! At least that is what the people behind it want to happen. As the emerging social gaming network, people will still have much use of this once kind of social media well into 2013. Having games is the very element that knocked them out in the top perch by a certain Facebook. However this coming New Year, Friendster will have a bolder stature and a brighter future as it pushes the envelope even further. Further into the future of social gaming which they hope becomes their second wind.
My Space
Another casualty of the Facebook revolution is My Space. After getting traction, My Space lost luster and played second fiddle to mighty Facebook until….until it gets its revenge. My Space’s repacking has positioned itself as a top social entertainment site. Musicians and the music industry can use the platform to launch their plethora of musical treasure without fear of the Napster effect of old. Now people can have free music legally. The affordability of entertainment packages will make My Space the new iTunes in 2013.
Spotify
Spotify is a great social entertainment network but its drawback is that it is very limited. More people are seeing a lot of potential for Spotify as the next best thing only if it can be more widely available all over the world. Spotify’s strength is in the mobile arena which My Space is struggling to compete. If Spotify becomes more available, there is no stopping it from even threatening mighty Facebook.
Bebo
If you are okay to have a username assigned to you, there is no stopping you from lovigBebo. What makes Bebo a threat to Facebook (insert laughter here), is that it is very customizable. The personalization choices abound in Bebo. However using CSS and HTML is out of the question so don’t even bother learning it to improve your profile on Bebo. Its rich media and entertainment platform makes it a very potent site that will eat into your Facebook experience. Will it become the Facebook killer? Not if Facebook can help it. But Facebook should not rest on its laurels with a potential giant killer lurking.
Other potential big bang social sites for the year have made solid marks in the last one or two years. Among these would be Pinterest and MySpace, but then that would remain to be seen. We have the abovementioned social networking sites that might just stumble upon the bigger and older ones! Indeed, the internet marketers must always be on the watch for what’s to come. They must make sure they maximize potentials of these sites if they want to gain edge over competition. After all, social media is one big leap ahead – if you’re doing it right!

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Social Media for Business – Interact with Customers Better

Social media sites like Facebook, Pinterest and Twitter have one thing in common: they are built upon a member-base that amounts to hundreds of millions of unique users. Exaggerated? This is the average number that most surveys are returning, and from these surveys, it has been found that these sites have thousands of unique viewers logging in at any given time. Why should these statistical data be of importance to anyone?

Given the fact that we are now living in the age of digital information, people access the Internet for a lot of reasons. We access Google to look for information on restaurants, cinemas, shops nearby, and even travel services. People also log on to these social media sites to look for something: INFORMATION. People log on to Twitter or Facebook to look for information other than “who’s watching what?” and “where people hang out?” People log on to Facebook or Twitter because businesses have created a social media account to spread information about their promos, products, and even serve as an avenue for customer interaction.

But let’s focus on customer interaction. Twitter and Facebook have features which allow page owners or account owners to reply directly to another status. Now, what if you have a Facebook page about your computer hardware retail store? Supposing you post a customized rig for sale and a customer has posted a comment and inquired as to how much. Unlike emails, Facebook and Twitter provides real-time notifications on the activities on your page or account. This makes it easy for you or any of your business’ representatives to respond to the question.

Social media is a great avenue for interacting customers because you know what they want without having to go through the hassles of reading long-winded emails or answering calls. The posts are instantaneous and the interaction itself is instant. Business owners can post and customers can post a comment afterwards. This helps allows customers to be more confident about their transactions with various businesses that post their products on social media sites. Apart from that, your business’ Facebook or any other social media account is sure to rake in thousands or even millions of unique viewers a month. If you can spend a few hours or resources to hire an individual to facilitate your social media account, you’ll find that it will be the next best thing that you can do to your business.

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Social media marketing has taken the World Wide Web by storm. Different forms of social media have popped up left and right. Consumers have taken to it very well and businesses have made a fortune thanks to it. It’s obvious that social media marketing isn’t going anywhere and that it’s here to stay. This means that a lot of different trends are sure to come out. Here are some things to look out for in the world of social media marketing.

1. More Videos – YouTube has dominated social media videos. As people have seen the success of this there are likely to be other platforms used. A lot of other video sharing websites are likely to pick up the pace and keep up with Youtube. With the number of people already making use of YouTube it will only be natural for businesses to try other platforms which are more business oriented. Live streaming and interactive broadcasts may also start entering the social media marketing.

2. Going Mobile – the internet is everywhere and accessing it can be done from mobile phones. Social networks such as Facebook and Twitter already offer versions that can be used on mobile phones. Other social media platforms are likely to follow in suit allowing customers to take social media marketing to the next level. Now, people don’t even have to go to their computers to be able to gain access to social networks.

3. Questions and Answers – while Question & Answer (Q&A) sites like Yahoo! Answers and JustAnswer have been around for a while, not a lot of attention has been given to these. With the continuous rise of social media marketing, the trend for purchasing things may change. More and more people are likely to visit these types of websites for quick information on products or services that they may be interested in. Whether they decide to buy something or not can be affected by this type of sites. On the other hand, businesses can easily use these sites to collect important data and feedback that can affect how they market or sell products and services.

4. Integration – the use of social media doesn’t end with the different networks that we use for marketing. It moves a step up by having it integrated into websites. If you use this to interact with your consumers, why not put it on your website? Twitter, Facebook, Stumbleupon and many others are just examples of social networks that let you integrate their platforms on your website. Why wait for your customers to visit these sites when you can bring it to them directly through your website?

5. WordPress – this open source publishing application is most likely the most social media friendly. It comes with an extensive list of interactive features, not to mention a lot of plugins to enhance a website. The best part is that a lot of this can be accessed free of charge. Many of these plugins that you get for free are also ideal for search engine optimization of your web content.

6. Location Based Marketing – checking into a business has become a popular trend on networks such as Groupon, Foursquare and others. As consumers continue to check into your business you can gain a lot of important information. You can get a better idea of who to sell to, what people want and more. In short, you can narrow down on your target market easily and get a higher return of investment. This is especially true for businesses that also have offline locations.

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What To Look For In An SEO Training Course – Seven Important Qualities

Sardegna: Protesta dei pastori contro il prezzo del latte.
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A track record of SEO success – Obviously one quality you should look for is a track record of success over a period of time in search engine optimisation and search engine marketing.

One quick way to check is to do a Google search on SEO training city, where city is your local area. (eg. SEO training Brisbane or Brisbane SEO training)

If the firm you are considering learning from doesn’t rank well then you may be better off looking elsewhere. It also pays to check their SEO client portfolio. Do they have a portfolio? If so, are their clients happy with their SEO work? A few phone calls and you can make sure.

An understanding of current SEO methods – SEO is a dynamic industry. As search engines update and improve their ranking algorithms, so also must SEO companies update their methods of getting and holding good search engine rankings.

If the SEO training course you considering is focused on keyword density, link exchanges and creating complex metatags, then choose again. These factors used to be very important 3-5 years ago. Not so now. The best SEO these days is about keyword research, anchor text, article marketing, directory marketing, getting one-way links and using social media.

Avoid astonishing promises – If it sounds too good to be true then it probably is. If the SEO training course you are considering promises to show you how to rank in the top 5 in Google for any search term then find someone else. As a famous movie once said” They’re dreaming.

SEO is hard work and it does take time to rank well for competitive keyword phrases.

Determining the best keyword phrase to optimise for and then executing the optimisation over a period of time will eventually yield results.

Sound training methodology – Does the SEO training firm use qualified trainers? What are their qualifications and experience is both training and SEO. There’s nothing more disheartening that have a boring instructor who reads his or her notes and doesn’t believe in classroom interaction. Make sure your SEO trainer is both a good classroom trainer and experienced in SEO.

Hands-on experience – SEO theory should be backed up by hands-on practical experience where you get to immediately apply your new learning. Avoid any SEO training course where you are lectured to for a day or so without any hands-on experience. The best SEO courses are a combination of theory, example and practice.

Where possible you should have the opportunity to work on a real life SEO project and get the instructors help with that project.

Follow up support – The half life of any training course is about 4 days. Unless the theory is applied or revised, it leaves short-term memory and must be relearned. Make sure the training that you purchase includes some level of e-mail or telephone support. if they do, make sure you use it even if it’s just to make sure you are on the right track with your SEO projects. Good quality handouts, notes and access to online resources is also something to look for.

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A business should not underestimate the power of its website to increase its reputation online, bring in new customers and make sales.
Using search engine optimization is the best way for a business to maximize the potential of its website. This article has tips on some quick and easy ways to do that.

When you set up your WordPress blog you MUST use keyword URLs instead of numbers! p=243 doesn’t tell Google what your page is about, but having WordPress insert some or all of the title into the URL will show Google that those keywords are important. This will bring far more traffic, so implement it!

Search engine optimization is one of the best ways to get your content seen on the web. This can help you gain new traffic to your webpage, allow you top search engine rankings, and even boost sales if you are selling on your site. There are many benefits to SEO.

Select which inbound links you want. If a website is associated with a spam, you do not want to see your business listed there. Typically, getting an inbound link from a website that gets more traffic than yours should help you. Concentrate your efforts on getting links from websites that rank higher than yours.

Take care when using your social media presence to boost your main site’s PageRank. The data you provide on your social media pages (e.g. Facebook and Twitter bios) should dovetail with the main keywords of your website. This establishes a relationship between the two that can help improve the positioning of both your social media presence and your main site.

If you are having a hard time writing good content and optimizing your blog or website at the same time, you have to make a choice. You should probably focus on writing quality content and worry about optimization later. If your site looks like a long series of keywords, no visitor will ever come back to it.

If you want to include keywords in your URLs, you should use hyphens between them. This will make it easier for search engine spiders to recognize different keywords, allow your visitors to read the URL and understand what the page is about. Make sure you use hyphens instead of underscores.

To encourage searchers to click on your site, make sure that you choose a relevant meta tag for every page of your website. The meta tag is the brief description that appears under your title on the search engine results page, and without it, people may not know what your site is about.

Check your bounce rate and lower it as much as possible. Your bounce rate is how quickly someone clicks into your site and then leaves. Search engines interpret a high bounce rate as a signal that your website was not helpful when searching on that keyword. This damages your standing in the SERPS.

As stated at the beginning of this article, search engine optimization is very important for a business to be successful online. A business can meet its goals by using search engine optimization to enhance its website and its rank in the search engines. Applying the tips in this article will help to do that.

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Sydney Website Design and Search Engine Optimisation SEO Australia

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The website design should be consistent with the content offered by the
site and should be able to please the target population looking for
such content.
Web site design, should be such that it renders the site
almost maintainance free, by using a Content Management System CMS.

A website should also be user-friendly, with the most basic
navigational concepts instilled and an interface that keeps bringing its users
back for more. Thus web design plays a very heavy hand in retaining the
web traffic. SEO and search engines will ensure that it is found. It
should be eye pleasing and should be consistent throughout the web site.

The whole idea of web design, caters around the presentation of the
content posted on the web page, this should be kept in mind during the
design phases, so that the content is stark and completely readable
without any hindrances. Web design definitely affects the online business and
visitor retention a lot, no body wants to visit a website again which
is poorly design and not worth visiting.

Web designing forms an important part in the process of web promoting
or web hosting as well. Be it be any part of the world, web designing
has to follow certain codes of principles and the elements have to be
there. The elements are the most important parts of the design as they are
considered to be the building blocks. The more powerful web pages can
be produced from these elements as they are what your pages are. Let’s
now see what some of the important elements are shape, texture, color,
lines and line works. Special care must be taken in planning and
organizing the elements.
Search engine optimization requires a lot of hard work and dedication;
if you are a technical person with good information technology skills
you will find it easier to learn the techniques.

Well the Search engine optimisation was developed to increase traffic
generated by a website. The Sites are built to be viewed by people
surfing the internet and search engines are crucial in helping webmasters
achieve this goal, so their power should be taken very seriously.

Search engine optimisation can be performed on virtually any websites
and is one of the most powerful ways of advertising for any business
wanting to secure a stable online presence.

Search engine optimisation requires many hours of research before the
process actually begins. SEO tools are a great time saver, often
offering information and data in seconds as opposed to hours of manually
checking for specific SEO related information.
Search engine optimization website marketing provides continual growth
in websites visitors without the need for a regular increase in budget.

Let’s now talk about the web 2.0 technology. Web 2.0 design means
unprecedented on-line visitor participation, interest, and buy-in. In
layman’s language it can be called perceived second generation of the
internet, where all the online communities and social networking websites play
a very important role. In other words we can also see it as the
maturing of the web from its raw technology format into more of a
sophisticated user friendly medium. It also tends to take on the new aesthetics
driven largely by the CSS implementation in the sites as well as maturing
of the content and copy presentation.
Remember, if it makes sense to you it makes sense to them. We can see
very often how people drift away by creating a web site that targets
search engines and not actual visitors. Having a search engine friendly
web site will aid in your optimization efforts without a doubt. So you
should always make sure and Take care of your housekeeping before
inviting people over and you’ll have a site that attracts everyone.

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Search engine optimization (also known as SEO) is a critical part of running any website that is looking to generate more traffic. It is also considered an art that is difficult to master because there are so many different search engines using different search algorithms that you have to account for. However, there are tips and tricks that can help make search engine optimization easier to understand and use. This article aims to share some of these.

For optimum search engine optimization WordPress users should strongly consider using the ALl in One SEO Pack as a plugin for their blogs. This program addresses several issues related to search engine optimization and is an essential tool to get your page more views and higher traffic. At no cost to you, there is no good reason not to give it a try.

To improve your ranking in search results, you need to have a lot of links to your website. Create partnerships with other websites: post a link to their content and ask them to link to yours. Post links to your website on popular social networking websites or in comments to popular blog posts.

Make sure that as you develop your site you are keeping the people that are going to be reading your site in mind. As important as it is to get the robots’ attention to bring your site up, you want to be sure that the content that is included is going to capture the interests of the people reading the site.

Search engines place a lot of value on links to your site on other sites, and one easy way to do this is through social media. Having social network pages on multiple sites, and link between them and your main site frequently to give yourself an edge on search engine rankings.

Avoid using meta tags that point to your site that are not really related. That is extremely bad for business and it will make users look at you in a bad light. The other downside is the fact that it is possible for doing that to get you into some trouble with Google.

Using social media such as FaceBook and Twitter is a great way to optimize your website. The more active you are on social media sites, the more like-minded and interested potential customers you will draw to your website. Social media is a fantastic, free way to put your message and your product before the public.

There are many good ways to increase search engine attention to your site. But there are also illegal and unethical methods. For instance, it is illegal to use a trademarked name in your domain name–or even one that mimics a well-known name. This confuses customers. Also, it is illegal to “piggyback” your business on the trademarked name of another.

While effective use of search engine optimization can be difficult and at times seem elusive, it does not mean it is completely out of your reach. Hopefully, this article has proven that it is something that you can master and use effectively. When search engine optimization is properly employed, your website will start to see unbelievable amounts of traffic!

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Internet Marketing is hot and happening

Do you know television took 30 years to reach a mass audience while broadband has taken just three years? According to estimates, by 2010 most people will be watching TV via high-speed internet.

Understandably, internet advertising is becoming a preferred marketing tool for companies which have an online presence. Today almost every company worth its salt needs to have a web presence, and if your website doesn’t stand out in a crowded market, you won’t sell!

As more and more companies jump on to the online marketing bandwagon, this rapidly growing trend has spun two online revolutions:

• Online marketing, especially search engine optimisation and pay-per-click campaigns, is giving traditional offline advertising a run for its money.
What you need to keep in mind is: If you don’t play your online marketing cards right, you stand to lose out on a huge global market that is within your reach.

• A growing number of internet marketing companies are beginning to compete for a share of the huge and rapidly growing online marketing industry.
What you need to keep in mind is: How you succeed in your internet marketing campaign is going to depend to a large extent on how you choose your online marketing company.

Advertisers are increasingly preferring online media over offline media for their advertising and marketing campaigns. The phenomenal success of the search engine Google is evidence of a clear shift from traditional advertising towards online media.

For instance, Google and Yahoo’s pay per click (PPC) campaigns are becoming the preferred marketing mediums for advertisers, who are now setting aside a significant part of their marketing budgets for online marketing.

Google has rewritten the rules of online marketing and promotions. Other leading search engines such as Yahoo and MSN are also coming up with innovative strategies and technologies to make it easier for users to find what they are searching for.

With competition hotting up between the search engines, companies that have an online presence are competing against each other to gain maximum visibility in these search engines.

The result is that internet marketing has moved on from having merely static websites to highly specialised and competitive strategies and Web 2.0 technologies such as search engine optimisation, PPC campaigns, viral marketing, social networking, internet advertising, tagging, blogging, wikis, and more.

Online media has definite advantages

Online media has some definite advantages over offline media in terms of cost, reach, interactivity, targeting the right markets and measuring responses. For instance, pay per click campaigns provide the most qualified leads and are proven to have highest sales conversion rate.

There are several techniques of search engine promotion such as SEO, PPC, Banner Exchange, Link Building, and so on. Let’s have a look at the advantages of online promotions over offline promotions:

1. Online advertising is relatively cheaper. It includes booking ad space in other websites, launching SEO or Pay-Per-Click campaigns, email marketing, viral marketing.

Offline marketing is expensive. It includes printing marketing material, placing print ads in newspapers and magazines, booking ad space in public places, producing and broadcasting television or radio advertisements, dispatching direct mailers.

2. Online advertisements are more interactive and therefore more likely to really connect with consumers.

Offline advertisements are generally not interactive.

3. Online advertisements do not violate the privacy of customers.

Offline advertisements such as cold calling violates your customer’s privacy.

4. Email marketing enables instant business communication whether the customer or business affiliate is across the street or across the globe.

Offline advertisements have a limited reach in terms of distance.

5. Advertising on the internet is not bound by time limits. Marketing campaigns can continue for as long as you want (often at minimal extra cost).
Offline promotions, be it print ads or radio/TV ads are usually bound by time limits.

6. Customer queries can be solved instantly and very cheaply in online media as visitors can themselves look up the website for further information.
This facility is often lacking in offline media, or would require expensive resources like call centre staff to service customer enquiries.

7. Customers can look up online advertisements at their own convenient time.

In offline media determines when a particular advertisement should be broadcast or printed. If you miss it, it’s gone!

8. Search engine optimisation and pay per click is demand driven, as your company’s products and services appear at the exact time when the customer is seeking those services. This means you have a much higher chance of converting a lead into a sale.
Offline promotion is usually interruptive and blanket-targets an audience whether they are seeking your services or not.

9. Online marketing can access millions of potential customers across the globe with just a few clicks.
In offline promotion it is impossible to reach millions of customers at one go unless you have an exceptionally large budget (e.g. a Superbowl TV spot).

Choosing a good online marketing company

A number of highly specialised creative and technical processes are involved in online marketing. You will not achieve the desired result unless you select an internet marketing company that has a thorough knowledge of search engine optimisation, pay per click campaigns, website analysis, web copywriting, keyword analysis, code optimisation, link building, and web analytics.

Before you decide on which internet marketing company to use, make sure the company has a thorough professional and updated knowledge of these specialised skills. Check out their processes, find out how they plan to take on your internet marketing campaign step-by-step, and make sure they give you some form of guarantee for their services.

If you are interested in learning more about the detailed steps in a SEO or PPC campaign, visit www.CleverClicks.com.au a leading SEO and PPC services provider in Sydney, Australia which has outlined the processes involved in internet marketing in clear and easy-to-understand detail.

Internet marketing is the hottest and most happening thing in advertising. Don’t miss the boat!

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